This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies.
Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role.
The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product?
This book distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With hands-on product experience from UC Berkeley, Lynda.com and MasterClass, the author boils down the most complex topics into principles that are easy to memorize and apply.
This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too. Let your product's success become your success!
Available in both Paperback and Ebook now on Amazon
For discounted bulk orders, contact BK Publishers
Ken Sandy has led technology product management teams for over 20 years in the San Francisco Bay Area. He is an industry fellow and lecturer at the Sutardja Center for Entrepreneurship and Technology at the University of California, Berkeley, where he pioneered and now teaches the first product management course offered in the engineering school.
His work draws on leading teams at fast-growth, early-stage companies as well as at larger companies attempting digital transformation amid industry disruption. At all these companies, he consistently defined, launched, and managed award-winning web and mobile products that were loved by customers and used by millions across 60-plus countries. He was vice president of product at the premier online learning companies MasterClass and Lynda.com... More
“It’s the instruction manual (and now my go-to desk reference) that only the most seasoned, thoughtful, honest product guru and mentor could create—guiding you through the hiccups of making truly great products and even demystifying tough topics like how to go about understanding users’ needs and how to collaborate with your team while leading them too.”
“This book outlines stellar frameworks and, more importantly, philosophical guidance on how Product and Engineering can build relationships, collaborate effectively, and share mutual respect. While the companies I’ve worked for have had a variety of cultures, ultimately the core principles around effective collaboration stay the same, and this book shines a bright light on these principles for both Product and Engineering leaders to embrace.”
“The Influential Product Manager captures the art of product development all in one place. Ken Sandy emphasizes courage, focus, commitment, respect, and openness, which strike me as values that apply to all aspects of product development, from ideation and design to implementation and delivery to the customer. I plan on recommending this book to all my product management, engineering, and design colleagues as an excellent guide to working together to delight our customers and build great products!”
“The Influential Product Manager is essential reading for both product managers looking to hone their craft and stakeholders who would like to improve their working relationship with a product organization. Ken Sandy packs his incredible talent for coaching and developing teams onto the page, providing the most comprehensive survey of the product discipline and tools for success that I’ve ever read.”
Differentiate yourself with four powerful mindsets.
Establish context across your organization and communicate effectively with stakeholders.
Answer five key questions to define the customer you serve and why.
Focus on the highest-impact opportunities and align stakeholders behind your product's goals.
Test your assumptions and emergent product solutions through continuous customer feedback.
Use hypothesis-driven specifications to get your team exploring solutions and delivering on outcomes.
Frame desired functionality from your user's point of view and remain adaptable to new learning.
Build trusted relationships and execute smoothly in collaboration with your primary stakeholder.
Generate value quickly and sustainably by managing the tension between scope, time, quality, and resources.
Bring your product into the market smoothly, exciting customers and stakeholders with your solutions.
Utilize meaningful metrics to track and increase the value you deliver to customers.
Evaluate your skills and identify professional growth opportunities.