Missing in available literature till now, The Influential Product Manager is the essential guide to mastering all aspects of the product management lifecycle through effective collaboration and stakeholder management.


Ken is a frequent speaker at conferences worldwide, tackling the challenging topics such as often unappreciated human side of being a successful product manager. Watch some of his talks online.


Ken helps start-up, scaling and mature companies build high-impact product management teams through his tailored, rigorous workshops and mentoring programs.

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Ken Sandy

Author & Executive-level Product Management and Operations

Ken Sandy has led technology product management teams for over 20 years in the San Francisco Bay Area. He is an industry fellow and lecturer at the Sutardja Center for Entrepreneurship and Technology at the University of California, Berkeley, where he pioneered and now teaches the first product management course offered in the engineering school. His work draws on leading teams at fast-growth, early-stage companies as well as at larger companies attempting digital transformation amid industry disruption. At all these companies, he consistently defined, launched, and managed award-winning web and mobile products that were loved by customers and used by millions across 60-plus countries. He was vice president of product at the premier online learning companies MasterClass and more

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"I wish I had this book when I started my product career ages ago. It would have saved me tons of time and heartache as I learned many of these lessons the painful way. It’s an easy, succinct read and covers the core foundations that every product manager should know and master. It will be mandatory reading for our incoming associate product manager class and a worthy read for all product managers looking to hone their craft."

Joff Redfern - Vice President of Product, Atlassian
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“Unlike so much literature in this field, Ken has not adopted a ‘one size fits all’ approach but rather has drawn on deep, practical experience to craft a coherent and pragmatic guide for product managers working on any internet-based product. The net result is that by reading this book, literally all product managers will become more effective in their organization. This will be good for them, their teams, and their company. It will result in less wasted time and fewer failed projects.”

Martin Hosking, cofounder of Redbubble
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“Excellent practitioner’s guide for budding and experienced product managers alike. What sets this book miles apart is the way Ken draws from his experience, goes beyond theoretical advice, and provides excellent examples and pragmatic techniques to become a successful PM. This book is a must-read for every tech product manager in India.”

Sachin Arora, cofounder of and
former Chief Technology Officer,
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“This valuable guide will help product managers lead their organizations and better serve their users and will help product executives uplevel their team’s effectiveness and business impact.”

Brent Tworetzky, Senior Vice President of Product, InVision, and former Executive Vice President of Product, XO Group Inc.
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